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Competitor Analysis

Competitive Research: How to Keep a Check on Your Competitors through Market Analysis

Competitor Analysis, Digital Marketing / By

If you want to excel in your business, then incorporating competitive research into your marketing strategy is a must. Competitive research, also known as competitor analysis, is the process of studying and analyzing the marketing tactics of other companies operating in your industry. Understanding your competitors is crucial to staying ahead in the game. Here …

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How to stay away from fraudulent marketing agencies

How to stay away from fraudulent marketing agencies

Digital Marketing / By

Here’s your guide and tips on how to not fall for the trap of Fraudulent marketing agencies: Avoid mass-marketing schemes. These businesses live off on inexperienced people. They deceive unaware customers by making false promises, products, and services. Be careful of deception. Many scammers use so-called technical issues to justify overcharging you for their services. …

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The Importance of Branding

Branding / By

Your brand is the identity and persona of your business. With social media, consumers get exposed to new brands every day. Business Recognition:Having strong branding attracts the eyes of your audience more than if your business does not have it. A business that does not have coherent branding will not be given high effectiveness in …

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