The Challenge
Skin health conversations usually happen in separate rooms. Dermatologists speak to dermatologists, pharmacists to customers, patients to search engines. Cetaphil wanted one space where all three could talk openly about real skin problems.
The Idea
We co-developed Skin Talk with Cetaphil, a TED-style panel that puts dermatologists, pharmacists and patients on the same stage. Every two months, a new edition tackles a different skin concern, turning expert knowledge into an honest, accessible conversation.
What We Delivered
- Concept and identity: worked with Cetaphil to shape the Skin Talk format, and created the logo and slogan
- Talk show preparation: full planning and preparation of every panel, from topics to running order
- Integrated campaign: outdoor, online and in-pharmacy
- Production: campaign photoshoot and video content
- TV commercial: produced the Skin Talk TVC and screened it during the events
- Digital: social media pages, landing pages, and pre- and post-event communication
- Print: flyers, brochure, event agenda, yearly calendar and magazine pages
- Events: full management of each bi-monthly panel, including banners, photo wall, giveaways and custom awards
- Roadshows: a roadshow alongside every edition, taking the conversation beyond the venue”
The Impact
Skin Talk bridged a gap that rarely closes in healthcare. For the first time, dermatologists, pharmacists and patients sat on one panel, where each could hear the others directly. Doctors heard what patients struggle with day to day, pharmacists shared what they see at the counter, and patients got clear answers from the experts. Repeated every two months with a new topic and carried further by the roadshows, Skin Talk turned Cetaphil into the brand that brings the whole skin care conversation together.
Why It Matters
Skin Talk shows how a single platform can connect a brand with healthcare professionals and consumers at once, building trust through education rather than advertising.
