The Challenge
MRS Automated Parking System, a MAG Group company, operates automated car parking systems in Dubai at Ibn Battuta and DIFC. Its DIFC facility at Emirates Financial Towers was awarded the Guinness World Record for the world’s largest automated parking facility. The company needed an exhibition presence that explained its technology clearly, plus a brand that matched its ambition.
The Idea
We built the stand around the MRS concept itself. MRS’s scale model of the automated parking system sat at the centre, showing visitors how the technology moves and stores cars. Interactive iPad stations alongside it let them explore the system at their own pace, backed by video content explaining each step.
What We Delivered
- Brand identity: full brand guidelines for MRS
- Exhibition stand: concept, design and production of a stand built around MRS’s scale model
- Interactive iPad stations: designed all the digital content visitors explored on the iPads
- Video production: content explaining the automated parking system
- Brochure: company brochure design
- Interior design: branded interior for the MRS offices
- TV commercial: production of the MRS TV ad
The Impact
MRS now presents one consistent brand everywhere it meets customers and partners: in its offices, on the exhibition floor, in print and on television. At the stand, the scale model, iPad stations and video turned a complex engineering system into something visitors could understand in minutes, giving the MRS team a clear starting point for every conversation.
Why It Matters
MRS shows Communi8 handling a brand end to end, from identity and offices to exhibition, digital and broadcast, so every touchpoint tells the same story.
