The Challenge
Galderma wanted its acne treatment Differin to reach the audience who needs it most: teenagers and young adults. The challenge was creating a brand experience that students would choose to step into, in the places where they spend their days.
The Idea
We took the skin clinic to them. Communi8 created a mobile skin clinic van and launched it with a kick-off event at Dubai Academic City, home to many of the city’s universities. From there, the clinic went on a roadshow across the Emirates, bringing skin care advice directly to students.
What We Delivered
- Mobile skin clinic: concept and delivery of the clinic van
- Launch event: kick-off activation at Dubai Academic City
- Roadshow: the mobile clinic toured universities across the Emirates
- Photobooth: branded photo experience at the event
- Giveaways: bags, notebooks, flyers and brochures
- Product gift set: gift set and packaging design
- Influencers: invited and hosted influencers at the launch
- PR and media: full press and social media coverage
The Impact
The mobile skin clinic received an award from the UAE Ministry of Health as the first mobile skin clinic in the UAE. Students met the brand in person, on their own campuses, while influencers, press and social media carried the campaign far beyond each stop. Galderma reached a young audience directly, with an experience built around their routine rather than a traditional advert.
Why It Matters
Galderma shows how a brand experience can go to the audience instead of waiting for them, turning a healthcare message into something students wanted to take part in.
