Conference Event
The day began with a formal stage presentation delivered by the CEO and senior management, followed by engaging contests and interactive activities designed for employees. Our team delivered a clean and minimalist stand design along with banners and wall roll-ups, ensuring the entire venue reflected Etihad Cargo’s brand identity.
We also supported multiple on-ground activation activities, creating a unified and memorable experience to kick off the celebrations.
Minimal Stand Design for the Workshop:
In the center of the workshop space, we created a simple yet impactful installation. The concept consisted of five small rectangular pillars surrounding one taller central pillar. Each pillar represented a key theme: Awareness, Booking, Transit, Post-Delivery, and Retention.
Above the structure, an open rectangular frame was suspended from the ceiling, mirroring the layout of the pillars below. This floating element created a clear focal point and gave the space a sense of structure and elevation, while maintaining a clean and open environment. The combination of vertical pillars and the overhead rectangle conveyed Etihad’s key values in a visually minimal yet powerful way.
