70 Years of Healthy Skin
Building Brand Presence Across the Middle East
The Challenge
Despite being one of the world’s most trusted dermatological skincare brands, Cetaphil had no social or digital presence in the Middle East. Our Mission: Build visibility, drive consumer engagement, and create a bridge between pharmacy shelves and digital platforms.
The Solution:
70 Years. 70 Days. 70 Winners.
We engineered a comprehensive brand experience that transformed Cetaphil’s 70 year milestone into an interactive regional celebration across dermatologist pharmacies, outdoor media, and digital channels.
Campaign Strategy:
In-Pharmacy Activations QR-led engagement encouraged shoppers to join daily skincare challenges, with a 70% discount campaign driving immediate sales and online engagement.
Digital Community Building Launched engaging daily content, building Cetaphil Middle East’s first robust social media presence from the ground up.
Influencer Collaborations Strategic partnerships with dermatologists and skincare influencers added credibility and amplified reach across the region.The journey culminated in a high-profile anniversary event at Al Naseem Jumeirah hotel, attended by media, dermatologists, and top influencers.
Following the campaign’s success, Communi8 extended the story with a one-year educational roadshow Cleanse. Moisturize. Protect. educating consumers on daily skincare routines through outdoor, in-store, and online experiences.cross the region.
The Impact
+70% sales growth, 70 days of engagement, and the first-ever social presence for Cetaphil Middle East proving how Communi8 bridges physical experiences with intelligent digital engagement.
Why This Matters
At Communi8, we’re engineers that build bridges to bring brands closer to their consumers. The Cetaphil campaign exemplifies our approach to integrated brand experiences where heritage meets innovation, and every interaction builds lasting relationships.
Ready to build your brand’s bridge to consumers?
Discover how Communi8’s integrated approach can transform your brand presence.